Tony's Story

In 1999, Tony Hsieh joined Zappos as an advisor and investor, and eventually became CEO, where in just ten years he helped grow from nearly zero sales to a company with a $1.2 billion valuation.


In 2010, Tony recounted his journey coming into his role as CEO of and its subsequent success in his book, Delivering Happiness.


In the book, Tony showed readers how company culture and employee happiness are sustainable means to having a business of profits, passion, and purpose. After the book launch, Jenn and Tony had an overwhelming number of people ask how they could bring the happiness model into their workplaces - thus, Delivering Happiness the coachsultancy was born.

In addition to his responsibilities as CEO of and our co-founder, Tony’s purpose is extending into the Las Vegas community. He helped to start Downtown Project, a group committed to helping to transform downtown Las Vegas [DTLV] into the most community-focused large city in the world. This transformation includes $350 million towards revitalization in real estate, small businesses, technology, culture, education, and healthcare.

Tony Hsieh, the technology entrepreneur and venture capitalist who built Zappos into a $1 billion internet shoes and clothing powerhouse, died on Friday in Bridgeport Hospital in Bridgeport, Conn.

He was 46.

The cause was injuries suffered in a house fire on Nov. 18 in New London, Conn., according to Megan Fazio, a spokeswoman for the Downtown Project in Las Vegas, a revitalization effort which Mr. Hsieh oversaw.

Mr. Hsieh (pronounced shay) was apparently visiting family at the time. His death was confirmed by Zappos in a statement from the company’s chief executive, Kedar Deshpande. Further details about the fire or its cause were not immediately available.